search engine optimisation

boost your online ranking

Climb search engine rankings through great content and clever marketing

search engine ready

If you know what you're doing and where to look, a lot of SEO tactics are fairly simple to resolve provided a website is designed around a few important parts of search engine optimisation. Every search has a purpose- whether to find, learn, solve or buy.

You must figure out why people come to your website, and then adjust your SEO tactics to this.Having keywords in a webpages' URL is a great opportunity to rank highly on search engines, as the title of a webpages URL is one thing Google looks for when ranking webpages.

Having a great meta title and description is another one. Changing these things after a website has been built can get complex, especially if you are new to HTML. Having them built in, and an SEO ready website is crucial to avoiding accidents down the road.

How to get more traffic

Organic searches are a great driver for supercharging your business. But, Google is constantly updating its search algorithms to help organise the worlds information, as part of its mission statement. Updates like Panda and Google EMDs (Exact Match Domains) can mean businesses end up paying a penalty if their websites are using short cuts to rank higher.

Because SEO is such an important part of a digital marketing strategy, it's important to play by the rules and master the basics. Things like keyword research, assessing your current search ranking, diagnosing penalties and building strong links are crucial.

Tracking your current search ranking is a great way to test both how your website is performing and also your competitors. There are numerous tactics to improve a low search ranking. One of the most effective is to create backlinks to your website from similar, or complimentary websites that offer reviews/help for customers (forums etc.). This helps drive traffic to your website from others, but make sure that the right websites are targeted for backlinking.

Another great way to boost your SEO is through blogging or publishing. Historically, print media has been the most important advertising channel but in the Digital Age, blogging is king. Creating good content for your customers is the key point here. If you regularly update your website with high quality content through news, blogs or through social media, chances are you're going to attract more visitors to your site through multiple channels and you'll end up ranking higher on Google.